Flat graphics? Raised lettering? Three-dimensional?
Viewing distance? Freeway readability? Proportionate to structure?
What is the expected lifespan of the sign? Is the product going to be handled? Climbed on? Walked on? Indoor or outdoor? Where is the project regionally?
Painted, Stained, Contrast, Polished or Brushed?
Does it require lighting? Internal or External illumination?
Can you repaint, relamp, repair, service it?
City or community permits, U.L. electrical certifications, Fire Department sign off, A.D.A requirements?
8. Structural Engineering
Is the sign so large that it will required liability insurance?
Is there a predetermined budget for this project?
10. Cost Engineering
If value engineering is required, can you prioritize the features for the most to the least important?